The digital age is characterised by vast amounts of information and data. The sources of these masses of data are both of internal and external origin and come in varied forms; structured, semi-structured and unstructured. Technological progress has made it possible to gain access to this information, decode and derive intelligence from it. Organisations around the world have cottoned-on to the wealth of valuable insights that lie in unexploited information and are now enabling themselves to tap into these various sources of information to make smarter business decisions.

Combining our expertise in analytics with rich industry knowledge and custom-built technology and frameworks, we help clients exploit the information at their grasp and make well-timed, informed decisions. Large international companies to small businesses benefit from our assortment of services ranging from complex data integration to cutting-edge advanced analytics, and from personalisation to Big Data.


WNS Launches Brandttitude

Next-gen Business Intelligence Analytics Platform


WNS developed a solution to assess online visitor behavior and the effectiveness of the website. WNS’ insights..
WNS developed and deployed retention and acquisition marketing campaigns, which helped generate incremental sa..
WNS’ propensity-to-pay model helped optimize debt collection processes, which resulted in better recovery rate..

The WNS Advantage

  • Over a decade of proven analytics experience with more than 2,500 analytics professionals spread across 10 delivery centres worldwide
  • Over 50 clients from banking, insurance, hospitality, retail, CPG, logistics, healthcare, travel and leisure industries trust WNS as their analytics partner
  • We consult businesses on a number of issues through our Analytics Consulting and Incubation Group business divisions. These particular units offer solutions for analytics problems, delivers proofs of concepts and help set up operational elements during incubation
  • A R&D oriented Analytics Capability Group (ACG) with data scientists, Big Data specialists, data modelers, data infrastructure specialists and statisticians
    • WNS R-Labs: Builds solutions in R language (leveraging open source technology)
    • Embedded analytics: Develops customer-specific solutions to improve operational performance

  • Products and Advanced Analytics Solutions
    • WNS Analytics Decision Engine (WADE)SM – a proprietary analytics solution framework that enables an organization to scale the analytical maturity curve
    • Proprietary digital customer experience management tool
    • Proprietary text mining / machine learning solutions
    • Big Data analytics solutions using virtualization for data integration

  • Talent Management
    • A customised career framework to advance data science resources individually
    • Mastermind Training Framework, a technical training programme focusing on evolving technologies

WNS South Africa Advantage

  • Business outcomes focused: WNS South Africa adopts a range of advanced solution delivery models. We focus our efforts on delivering tangible business outcomes that our clients can benefit from immediately. As such, we take ownership of our clients’ business performance and seek to drive their desired results, supported by our wealth of expertise.
  • The CUBE: WNS South Africa has a state-of-the-art dedicated insights laboratory, called The CUBE. The CUBE aims to process and analyse masses of data to generate actionable business insights for clients that allows them to make knowledge-based decisions.
  • Full spectrum analytics offering: WNS South Africa provides a full range of analytics products and services that includes business intelligence and reporting, marketing analytics, big data, social media analytics and customer relationship management.
" Since 2004, WNS has been working as a valuable strategic partner for Coca-Cola. They’ve invested time and resources to truly understand our business model . WNS service model offers a good balance between on-site senior consultants and an agile off-shore team. They provide us with an on tap set of resources capable of tackling many of our diverse needs in the Knowledge, Insights and Analytics spaces. Their expertise and dedication makes a true difference for our team. "
Carlos Jose Fonseca

Vice President, Global Knowledge & Insights, The Coca Cola Company

Bronze for Best New Product or Service of the Year - Software - Big Data Solution at International Business Awards 2014 (The Stevies) - WADESM
Solutions at a Glance
WNS Brandttitude™ A state-of-the-art, cloud-based business intelligence self-serve analytics platform. DEEP DIVE
Contact Center AnalyticsWNS' contact center analytics captures and analyzes customer interactions across multiple communication channels to drive actionable business insights.DEEP DIVE
Customer Experience Management Tool WNS' Customer Experience Management Tool is a real-time web application that improves the web experience of the visitor. DEEP DIVE
Social Media Analytics WNS’ social media analytics gathers intelligence on the enterprise, customer and competitors with respect to brand, products and services. DEEP DIVE
Embedded Process Intelligence Embedded Process Intelligence (ePI) is a method to understand the existing data from processes and work flows to create solutions and generate insights to improve business performance. DEEP DIVE
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