The banking and financial (BFS) industry is increasingly challenged by shrinking demand, changing customer behaviour, tightening regulations, globalisation and stiff competition. These challenges are driving the industry to aggressively seek ways to ignite profitable growth with data and analytics the preferred solution.

Our advanced analytics solutions, that adopts industry-specific tools and methodologies, enables BFS clients to tackle the many challenges facing the industry, key among which is the increasing cost of customer acquisition and the declining customer satisfaction.

In addition to improving retention rate, WNS’ regression model helped save USD 200,000 in mailing costs, reduc..
WNS’ analytics-based framework widened the client’s customer reach and created bottom-line impact of approx. U..
WNS’ analytics model helped accurately predict mortgage defaulters, enabling the bank to reduce customer attri..

The WNS Advantage

WNS is one of the leading providers of analytics services to the banking and financial services (BFS) industry. Our innovative analytics solutions enable BFS clients to drive efficiencies and increase profitability in their businesses. We place a strong focus on operational excellence and, paired with our wealth of BFS industry expertise and global delivery network, allow organisations to achieve growth and outperform competition.  

  • More than a decade of banking and financial services experience
  • Over 2,000 banking and financial services industry experts with an analytics practice of more than 300 resources
  • Trusted service partner for over 20 of the world’s leading banking and financial services clients
  • More than 200 advanced analytics projects, over 300 data management, reporting and visualisation projects executed per year across consumer, retail and commercial banking; and wealth, asset management and investment banking
  • Specialised skill-sets in various sub-domains of financial services – staff certified on FINRA, ABA, CRA, Series 6 & 7, FCRA

WNS South Africa Advantage

  • Right-fit solutions: WNS South Africa recognises the unique nature of every business, and does not follow a generic ‘one-strategy-suits-all’ approach, but rather aims to tailor specific solutions around the client’s needs and requirements.
  • Innovation-first approach: We constantly seek to drive innovation and provide our clients with fresh ideas, cutting edge analytics techniques, and tailored solutions for their unique business needs.
  • Leading-edge analytical methodologies: WNS South Africa adopts only the latest data analytics methodologies and tools. We are able to provide our clients with specialised meta-analysis and data stitch capabilities that leverages analytical synergies from behavioural, attitudinal and transactional data.
" WNS has enabled our team to deliver high quality files within tight deadlines to make sure that now we are able to execute much more number of campaigns with much improved response rate. The campaign model and training framework created by WNS are now employed at our end to upskill our resources I wanted to express my sincerest appreciation to the entire WNS team for assisting us with delivering our CPU model early. We got a great initial response to our PWM campaigns, first few sales average $5000 of revenue on each sale "

A Leading Retail Bank

A 'Leader' in Analytics and Reporting BPS in Banking NEAT: Reporting Focus, Analytics Focus, Overall, Compliance Focus 2015
Risk analytics

WNS’s risk analytics solutions caters for the entire BFS industry, from retail banks, commercial finance institutions, asset management, and capital markets, to investment banks. Our industry-aligned service offering includes:

  • Fraud analytics in respect of identity theft, credit cards and mortgage fraud, including the design of predictive scorecards based on trends and patterns
  • Operational loss modeling to identify likely operational losses and the forecasted severity thereof
  • Predictive scorecard development and validation, estimation of risk parameters such as Probability of Default (PD), Loss Given Default (LGD) and Exposure at Default (EAD), as well as economic capital modeling
Portfolio analytics

We help our clients mitigate portfolio risks by monitoring internal drivers (such as default rate, loss rate) and external macro-economic drivers (such as exchange rates, lending interest rates) that influence portfolio risk metrics and thereby forecast any additional risks. Our clients are able to maintain a desirable portfolio risk profile and optimize performance by tapping into the insights derived from our portfolio analytics solutions.

Collection analytics

Revenue and debt collection is paramount to drive profitability in all banking and financial services organisations. Utilising our collection analytics insights, we enable clients to develop advanced debt collection strategies according to the various stages of the customers’ delinquency. A number of factors are considered, such as, transactional history, demographics, and other historical customer data to accurately predict the customer payment behaviour.

Customer analytics

WNS’s customer analytics solutions helps our clients attract and acquire new customers, identify which customers they risk losing and develop segment-based retention strategies. Moreover, analytics helps to improve customer engagement with an organisation’s products and services by identifying prime cross-sell / up-selling interventions.



Our customer analytics solutions also include data services, digital and contact centre analytics services.

Follow us on:
Stay Updated