Constantly evolving consumer behaviour, changing market conditions and technology innovations have given rise to many growth opportunities for consulting and professional services firms, but demands the development of flexible and scalable delivery solutions.

WNS is a leading service provider to Consulting and Professional Services companies and offers a wide range of marketing enablement solutions. These include end-to-end campaign management, CRM analytics, marketing effectiveness analytics and brand analytics. Through our advanced analytics services, we enable CPS companies to gain a better grasp of their customers and support them in making insight-based business decisions.

WNS implemented end-to-end automation of campaign processes, which led to higher productivity and saved 1500 a..
WNS conducted a media impact analysis of the company’s brand using SAS tools and regression techniques to deri..
WNS worked with the client to create more than 20 statistical models across various industries in record time.

The WNS Advantage

WNS is a leading provider of innovative analytics solutions tailored to the unique needs of the Consulting and Professional Services industry. Our service offering is based on a customer centric approach and strong domain expertise that enables our clients to achieve operational excellence.

  • More than 12 years of consulting and professional services experience
  • Over 500 analysts supporting more than 10 major clients
  • End-to-end campaign and loyalty management solutions
  • Extensive experience in setting up virtual captives with multiple Centers of Excellence (COE)

The WNS South Africa Advantage

  • Delivery flexibility: Having partnered with a number of large companies across a range of diverse industries over the years, WNS South Africa understands the fluid dynamics of business. We are flexible and adapt our delivery approach to meet our client’s unique service requirements, whether scaling up or down, and even adapting service agreements where necessary.
  • Platform-agnostic: Our innovative solutions allow us to breakdown data silos, regardless of the system or platform, and generate actionable knowledge.
  • National footprint of delivery locations: WNS South Africa boasts a national footprint of eight delivery centres spread across the country’s major cities, including Cape Town, Johannesburg, Durban, Pretoria and Port Elizabeth.
"PI has been working with WNS for 12 months and in that time they have demonstrated an unwavering desire and capability to deliver. In the early stages when faced with normal set up wrinkles, WNS showed diligence, significant levels of knowledge and very importantly, integrity. WNS were recommended to PI, I would wholeheartedly recommend them myself. "
- Greg Simidian

CEO, Perfect Information

A ‘Major Player’ in the IDC MarketScape: Worldwide Business Analytics BPO Services Report 2014
Campaign Management
  • Campaign design support and development
    • Campaign execution, automation and standardization
    • Key metrics monitoring
  • Campaign targeting
    • ROI, uplift, redemption analysis
    • Response / conversion tracking
    • New offering launch strategy support
  • Data management and insights
    • POS data extraction and insights
    • Online data integration
    • Data enrichment and cleansing services
    • 24x7 ETL production and error handling support
Analytics Support
  • CRM and shopper analytics
    • Market sizing and segmentation
    • Cross-sell, POS and in-store analytics
    • Customer LTV analysis
  • Marketing effectiveness analytics
    • Optimal channel identification
    • Ad-stock analysis
    • ROI and investment decisions
  • Brand and product analytics
    • Awareness / favorability / loyalty index
    • Brand equity / perception drivers
    • Concept / product design, test and launch
    • Price optimization / sensitivity analysis

Aside from the services mentioned above, we also offer a range of data services, digital analytics, and social media analytics services to companies within the Consulting and Professional Services sector.

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