A customer’s digital journey can make for a very telling story. By tracking and analysing these digital journeys, companies are able to better understand customer behaviour, their expectations, their experience and sentiments. This information is vital to then build value for customers and bolster customer acquisition efforts.

Our dedicated web and social media analytics teams are skilled with a wealth of experience in digital analytics across multiple platforms and devices. Our digital analytics solutions enable clients to create an effective tracking strategy that utilises customer insights for real-time targeting and improved personalisation. In addition, in partnership with our clients, we also design and develop digital strategies across all channels, optimised for their individual business.

After analyzing the website’s characteristics and the online visitor behavior, WNS suggested improvements to t..
WNS developed a solution to assess online visitor behavior and the effectiveness of the website. WNS’ insights..
WNS’ social media analytics helped understand consumer sentiment about the client’s products and services. Thi..

The WNS South Africa Advantage

  • Business outcomes focused: WNS South Africa adopts a range of advanced solution delivery models. We focus our efforts on delivering tangible business outcomes that our clients can benefit from immediately. As such, we take ownership of our clients’ business performance and seek to drive their desired results, supported by our wealth of expertise.
  • Access to global pool of data scientists: WNS has a large analytics practice with more than 2, 000 data scientists, researchers and industry experts, seeing to the analytics requirements of over 75 global businesses across multiple industries.
  • Flexible delivery capabilities: WNS South Africa’s analytics solutions are adaptable and easily scalable to meet the changing needs of clients. Through our engagements we provide our clients with the flexibility to rapidly upscale or downscale the scope of work delivered.
"We chose WNS because of their deep understanding of the travel industry, strong customer care capabilities, insightful customer analytics, and their global delivery footprint. "
Steve Sickle

Senior Vice President for Distribution and Relationship Marketing at IHG

A ‘Major Player’ in the IDC MarketScape: Worldwide Business Analytics BPO Services Report 2014

Website Reporting
  • Traffic analysis
    Tagging design and implementation
    Capturing metrics like visitor profiles, unique visitors, return visitor, visits/sessions details, product search, visit per session, page view, bounce rate
Website Analysis
  • Intent identification for ‘authenticated’ and ‘unauthenticated’ visitors
    Path and conversion analysis
    A/B multivariate test
    Pattern recognition by analyzing raw web log data of visitors / customers
    Persona creation based on segmentation
    Campaign effectiveness, personalization and real-time targeting
Website Optimisation
  • Site re-design recommendations
    Landing page design and optimisation
    Filtered class pages
    Optimizing internal search functionalities
Creating SEO / SEM Strategies
  • Site SEO audit, including competitor analysis, on page optimization, keyword effectiveness
    Identifying high volume keyword of the industry
    Tracking and reporting on SEO parameters
    Localized search optimization
    SERP authority
    AdWord recognition
    Bidding value optimisation
    SEM strategising
Social Media Analytics
  • Measuring and reporting market sentiments with the help of tools like Radian 6 and Sysomos
    Identifying influencers
    Managing customer sentiment
    Competitive benchmarking for forms of social media
    Identifying intent and deliver actionable insights


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