Marketing is gradually shifting to analytics-led decision-making and strategies with a strong dependence on data analysis. By adopting a more data-driven approach, companies are able to analyse the past and predict or influence future engagements their customers.
Marketing analytics seeks to optimise return on investment (ROI) by measuring, managing and analyzing performance. Going far beyond the standard sales and lead generation applications, marketing analytics can present pivotal insights into customer preferences and trends for enhanced product features and more pointed customer interactions. Moreover, marketing analytics can help companies accurately segment their target customers and design marketing initiatives that are tailored to their needs. Doing so will increase customer retention, maximise the value of customers across their lifecycle and gain customer loyalty.
WNS has more than a decade of experience in crafting valuable marketing analytics strategies across industries and business functions. Organisations partner with us to enhance their customer experience across major channels so as to increase customer spend, retention and loyalty.