Customer loyalty is vital to the Travel and Leisure industry in order to ensure sustainability. Thus, companies in the industry need to develop scalable and flexible delivery mechanisms to promote and attract customer loyalty. The key to this is understanding consumer behaviour and channel preferences to be able to create and present offers that are not only relevant, but timed well. This is proving to be incredibly challenging, especially given the vast amount of information available to consumers nowadays.
WNS offers a broad range of marketing enablement solutions, including; end-to-end campaign management, database marketing and customer analytics. These solutions are designed to help travel and leisure clients to take the necessary action and decisions that would be most beneficial to their consumers and the numerous decisions they make throughout their customer journey. Our analytics services provides insight-based decision-making support to clients across the hotel, airline, online travel agency (OTA), resorts and cruise industries.