Marketing Service Providers (MSP) have to constantly keep pace with changing technology and customer behavior. The emergence of digital platforms and social media channels is rapidly changing how marketers reach out to their audience. MSPs increasingly rely on analytics to cull out insights to target their customers with the right products at the right time. MSPs have to put in considerable effort in building analytics, innovation, design and production capabilities. They also need to focus on balancing costs and streamlining processes.

Our deep understanding of the challenges and opportunities in the MSP arena is reflected in the range of cost-effective solutions that we offer through high-quality marketing and technical talent. Our marketing support activities include database solutions, advanced analytics, CRM solutions and market research support to MSPs. Combined with industry-best practices and a virtually managed global ecosystem, we help enhance speed-to-market of MSPs.

Case:
WNS enabled the client to achieve more than 99% accuracy and timely delivery for more than 80,000 deliverables..
Case:
WNS leveraged its understanding of the retail industry and its process expertise to automate processes that he..
Case:
WNS worked with the client to create more than 800 reports for various industries and over 20 statistical mode..

The WNS Advantage

Shared services expertise

Shared services expertise

Our shared services centers for industry-specific BPM, finance and accounting, contact centers and human resource management across business units have helped clients streamline and consolidate processes, automate quickly and reap higher productivity gains.

Dedicated team of professionals and domain experience

Dedicated team of professionals and domain experience

Our dedicated team of more than 1,500 research analysts ensures that clients have access to the right skills at the right time. We understand the business and have the relevant capabilities in digital design, graphics / image enhancement, metadata creation and updation, video / audio rendering in different formats, campaign and loyalty management.

" ….we have a great partner in WNS, they really are an extension to our team. We’ve been working with them since 2006 and the relationship is as fresh now as it was back then…"

Director of a leading loyalty and database marketing firm

A ‘Leader’ in Global Outsourcing 100 List - 2015
Services
Campaign Support / Data Management and Insights
Campaign Design Support and Development
  • Campaign execution, automation and standardization
    Key metrics monitoring
Campaign Targeting
  • ROI, uplift, redemption analysis
    Response / conversion tracking
    New offering launch strategy support
Data Management and Insights
  • POS data extraction and insights
    Online data integration
    Data enrichment and cleansing services
    24x7 ETL production and error handling support
Analytics Support
CRM and Shopper Analytics
  • Market sizing and segmentation
    Cross-sell, POS and in-store analytics
    Customer LTV analysis
Marketing Effectiveness Analytics
  • Optimal channel identification
    Ad-stock analysis
    ROI and investment decisions
Brand and Product Analytics
  • Awareness / favorability / loyalty index
    Brand equity / perception drivers
    Concept / product design, test and launch
    Price optimization / sensitivity
Market / Business Research Support
Industry / Company Research Support
  • Industry research support
    Company-specific research
    Competitive landscape research
Survey Management
  • Questionnaire design support
    Programming and script checking
    Telephonic (CATI) / web surveys
    Panel management
Market Research Data / Management Support
  • Data entry and open-ended coding
    Data transcription / validations / cleaning
    Tabulation and report writing
Digital Marketing
Online Marketing
  • SEO / SEM execution support
    Display advertisement
    Social media community management
Online Behavior and Web Traffic Analytics
  • Traffic analysis
    Target user segmentation
    Navigation path / funnel analysis
Social Media Monitoring and Research
  • Text mining and sentiment analysis
    Social VOC assessment
    Metric development and report
Content Management
Creative Designing
  • Websites / microsites / portals
    Offers and campaign material
Web Development and Production Support
  • Development and maintenance
    HTML 5 services
    Wireframe and style guide creation
    Cross browser compatibility
Content Services
  • Web content management support
    Digital assets management support
    Content publishing
Shared Services
Sales Support
  • Tele marketing support
    Lead generation
Finance and Accounting
  • Order-to-cash management
    Source-to-pay process and support
    Accounts payable / accounts receivable
    Financial analysis and reporting
Desktop and Hosting Support
  • Remote desktop services
    Network support
    Data hosting
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