Market saturation, product commoditization, rising costs and the sheer explosion in the number of customer channels, coupled with increasing power brands from mega retailers, are forcing the Consumer Packaged Goods (CPG) companies to relook at their business models. Global expansion is imperative to survival and growth for these companies, but makes the supply chain increasingly complex and prone to disruption. Growing price sensitivity and demand for a consistent personal brand experience across all channels is changing the focus of marketing strategies in these companies.

WNS’ end-to-end Business Process Management (BPM) services leverage industry best practices and latest technologies like robotic process automation, digital, Cloud and predictive analytics in delivering future-ready solutions to CPG companies. Many globally leading consumer brands partner with WNS for outperforming competition with smart, agile and flexible solutions.

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WNS’ solutions helped deliver superior customer experience through an improved CSAT, reducing call volumes by ..
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WNS’ F&A solutions help reduce manual payments by 50% and increase timely payments to 84%
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The client leveraged WNS’ analytics-embedded solutions to sharpen decisions, identifies opportunities to impro..

The WNS Advantage

Domain expertise

We leverage years of industry and category experience having worked with more than 100 leading consumer brands from Fortune 500 companies. MBAs, statisticians, doctorates and other specialists work towards delivering impactful business outcomes.

Flexible commercial models

Our outcome-based / non FTE and transaction-based commercial and delivery models enable us to invest in end-user driven customer innovation processes and technology improvements. With our offshore, nearshore, onshore delivery formats, our clients get an optimized blend of right price and service.

Analytics to drive actionable insights

Our analytics solutions help clients generate actionable insights and create new revenue streams.

" Since 2004, WNS has been working as a valuable strategic partner for Coca-Cola. They’ve invested time and resources to truly understand our business model. WNS service model offers a good balance between on-site senior consultants and an agile off-shore team. They provide us with an on tap set of resources capable of tackling many of our diverse needs in the Knowledge, Insights and Analytics spaces. Their expertise and dedication makes a true difference for our team."
Carlos Jose Fonseca

Vice President, Global Knowledge & Insights, The Coca Cola Company

A ‘Major Player’ in the IDC MarketScape: Worldwide Business Analytics BPO Services Report 2014
Enablers
WNS Analytics Decision Engine (WADE)SM WADESM is an award-winning solution that leverages virtualization to harmonize disparate silos of transactional data to drive strategic business intelligence. DEEP DIVE
ProGenieSM ProGenieSM or ‘proactive Genie’ is a customized Web plug-in to enhance real-time customer engagement, identify needs and proactively offer recommendations and/or connect the visitor to customer services through chat, email or call. DEEP DIVE
WNS Service and Sales Center of Excellence (CoE) The CoE is an analytics-led offering that integrates multiple sales channels including phone, e-mail, social media and chat along with customized recruitment, governance and training models.
Live Chat Support WNS delivers custom live chat programs with embedded analytics to deliver better service and provide quicker turnaround time. Live Chat positively impacts purchase decisions utilizing a lead-to-buy approach.
Social Media Integration WNS enables clients to develop social sales and service strategies and frameworks. Our social media tools offer a strong analytical package, multi-lingual capabilities with a single user interface to manage multiple social accounts and provide complete flexibility for customization.
Services
Smart Strategy Solutions WNS Smart Strategy solutions enable CPG companies to develop market entry strategies, and provide consumer and market insights, and innovation strategies that optimize market spend. These solutions include the award-winning proprietary analytics platform, WNS Analytics Decision Engine (WADE)SM DEEP DIVE
Next Gen Customer Service Solutions The WNS Next Gen Customer Service solutions help CPG companies offer a seamless multi-channel end-customer experience. It enables companies to transition customers seamlessly from social network to web chat to voice to website to match the customer's preference or the most effective resolution mechanism. It also helps push resolutions proactively to all channels, including social media, websites and YouTube, and support new channels and store brands through a scalable solution. DEEP DIVE
Supply Chain Solutions The WNS Supply Chain solution helps CPG companies build collaborative and agile supply chains to rationalize costs and manage global demand.The solution provides a platform for collaboration between the CPG company and its suppliers and for execution management. WNS' solution helps in supply chain orchestration – global trade shared services, trading partner helpdesks and logistics.
Revenue Management Solutions The WNS Revenue Management solution enhances revenues and profit margins with process excellence and intelligent platforms. It includes advanced price sensitive forecasting, demand forecasting, analytical services, and asset and pricing optimization that work towards maximizing profits. The WNS solution offers transaction and interaction-based campaign strategies and loyalty management programs. It helps CPG clients with better credit control and collections. DEEP DIVE
Back-office Solutions The WNS One Global Back-Office solution addresses client needs to reduce costs by providing end-to-end low cost shared services for transactional processes and virtual Centers of Excellence (CoE) for specialized services (Tax, Internal Audit, IT Architecture, etc.). It enables simplified, shared global self-service organization model with local business partners for F&A, HR, IT and indirect procurement. DEEP DIVE
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